Sales Engineer Training (SET) provides Sales Engineer Skills Training, Coaching, Workshops and Resources for Sales Engineers, Subject Matter Experts and Salespeople who sell Technical or Complex Products and Services

Sales Engineer Training Guides

Becoming, Being and Advancing as an SE

Being a Great Sales Engineer

Looking to up your SE game?

Check out our guides to Sales Engineer Excellence!

We show you:

  • The best tools and resources
  • The skills you need to succeed
  • The tips and tricks of the SE game
  • How to create presentations and demos
  • How to handle sales calls and meetings
  • How to be the most valuable SE at your company

Advancing your Sales Engineering Career 

Looking to advance your career?

Check out our SE career Guide!


  • What options you have for advancement
  • The pay range and perks of various roles
  • Which career path is right for you
  • How to plan out and achieve your career goals

Resources for Sales Engineer Leaders

SE Leaders, this section is for you!

We cover:

  • How to hire the best SEs
  • Coaching tips and techniques
  • How to select training 
  • Creating an SE onboarding program
  • Working with Sales Leaders

Recent Articles or Projects

Featured Post

How Much Do Sales Engineers Earn?

Sales Engineer Salary RangeSo, how much can you make as a Sales Engineer? First, let's agree on what the title Sales Engineer means!What we mean by

How Much Do Sales Engineers Earn?

Great Sales Engineers can have a dramatic effect on sales success. This article describes what a Sales Engineer is, followed by 7

Seven Attributes of a Great Sales Engineer

Have you been approached by someone in sales about a job, or maybe you're the one your company sends out to see

Top 7 Reasons Engineers are Afraid to Become Sales Engineers

IntroductionTo be an effective Sales Engineer or Pre-Sales Engineer, you need to master a number of key "soft skills" to compliment your

What Skills do I Need to be a Sales Engineer?

We’d love to talk about what matters to you.