Sales Engineer Training (SET) provides Sales Engineer Skills Training, Coaching, Workshops and Resources for Sales Engineers, Subject Matter Experts and Salespeople who sell Technical or Complex Products and Services

Sales Engineer Guides

Becoming, Being and Advancing as an SE

Being a Sales Engineer

looking to up your SE game?

Check out our guide to Sales Engineer Excellence!

We show you the:

  • Key Tools and Resources 
  • Skills you need to succeed
  • Tips and tricks of the SE game
  • Creating winning presentations and demos
  • How to be the Go To SE at your company

Advancing  your Sales Engineer Career

Looking to advance your career?

Check out our SE career Guide!


  • What options you have for advancement
  • Which career path is right for you
  • How to plan out and achieve your career goals

For Sales Engineer Leaders

SE Leaders, this section is for you!


  • How to hire the best SEs
  • Coaching tips and techniques
  • How to select training 
  • Creating an SE onboarding program
  • Working with Sales Leaders

Recent Articles or Projects

Featured Post

Seven Attributes of a Great Sales Engineer

Learn More About Our Sales Engineer Training, Coaching and Workshops1-800-421-5824Great Sales Engineers can have a dramatic effect on sales success. This article describes what

Have you been approached by someone in sales about a job, or maybe you're the one your company sends out to see

Learn More About our Sales Engineer Training Programs, Coaching and WorkshopsCall us on: 1-800-421-5824To be an effective Sales Engineer or Pre-Sales Engineer,

We’d love to talk about what matters to you.